Case study: With Love Cosmetics

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The Aim:

Cruelty-free and vegan-friendly cosmetics brand, With Love Cosmetics, has over 314,000 Instagram followers but they were keen to be featured in the media to:

1. Increase brand awareness and connect with a wider audience  

2. Encourage behavioural change and educate people about making cruelty-free beauty choices

3. Create a buzz around the products to encourage sales and interest from high-end retail outlets

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The Response: 

Working closer with founder, Millie Goodwin, we created bespoke a PR strategy that focussed on raising the brand's profile - primarily in the national press. This involved monthly PR campaigns which focussed on the founder's story, new product launches, trends, and a variety of seasonal opportunities, as well as daily monitoring and pitching for reactive opportunities from journalists. We also wrote several award nominations to enhance the founder's profile and her products. 

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Results:

• Over 40+ pieces of coverage over six months - including Hello magazine, The Daily Express, Cosmopolitan, Woman, Heat, and Closer Magazine.

• 13.5 million estimated reach in October 2022 alone.

• This piece in The Daily Express was one of the most-read pieces on their Express' website - directly resulting in an influx in visitors to the With Love Cosmetics website and an increase in sales

• The product placement in Closer Magazine was featured on the homepage and as the top story of the beauty section for five days.

• Millie was shortlisted for 'Great British Businesswoman's Young Entrepreneur of the Year 2023'

• With Love Cosmetics' Pressed Glitters won 'Editor's Choice' at the Beauty Shortlist 2023 Awards.

• A combination of social media and PR resulted in Pressed Glitters selling out four times in four weeks.

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​" I honestly couldn't have asked for anyone better than you to take care of the PR side of my business - it's been incredible what you've done so far."

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Millie Goodwin

Founder of With Love Cosmetics