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Case study: With Love Cosmetics
Cruelty-free and vegan-friendly cosmetics brand, With Love Cosmetics, has over 314,000 Instagram followers but they were keen to be featured in the media to:
1. Increase brand awareness and connect with a wider audience
2. Encourage behavioural change and educate people about making cruelty-free beauty choices
3. Create a buzz around the products to encourage sales and interest from high-end retail outlets
Working closer with founder, Millie Goodwin, we created bespoke a PR strategy that focussed on raising the brand's profile - primarily in the national press. This involved monthly PR campaigns which focussed on the founder's story, new product launches, trends, and a variety of seasonal opportunities, as well as daily monitoring and pitching for reactive opportunities from journalists. We also wrote several award nominations to enhance the founder's profile and her products.
Over 40+ pieces of coverage over six months - including Hello magazine, The Daily Express, Cosmopolitan, Woman, Heat, and Closer Magazine.
13.5 million estimated reach in October 2022 alone.
This piece in The Daily Express was one of the most-read pieces on their Express' website - directly resulting in an influx in visitors to the With Love Cosmetics website and an increase in sales
The product placement in Closer Magazine was featured on the homepage and as the top story of the beauty section for five days.
Millie was shortlisted for 'Great British Businesswoman's Young Entrepreneur of the Year 2023'
With Love Cosmetics' Pressed Glitters won 'Editor's Choice' at the Beauty Shortlist 2023 Awards.
A combination of social media and PR resulted in Pressed Glitters selling out four times in four weeks.
" I honestly couldn't have asked for anyone better than you to take care of the PR side of my business - it's been incredible what you've done so far."
Founder of With Love Cosmetics
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