The PR Kickstarter course
Do you dream of being the
'go-to' brand or expert in your industry?
Regularly featuring in your favourite glossy mags, newspapers, blogs & podcasts...
For ambitious busy SME's, solopreneurs & VA's who want to raise the roof on their profile & brand awareness
Would you like to boost your SEO?
Featuring on high ranking Google pages, making it easier for customers to find you without ad spends
Or perhaps you're a VA who would like to level up your skills & offer a new service to help your clients thrive?
If you would like to master the skill of hogging the headlines (for all of the right reasons) & get some new eyes on your business then
The PR Kickstarter
Would you love to be able to showcase
'As seen in...' logos on your website & social media - without the pricetag of a PR Agency?
Helping you build status & trust with customers
could be just what you need to help boost your sales & brand awareness.
What you'll come away with?
Open to a limited number of SME's, I'll hold your hand & show you how to:
Get featured in YOUR dream media - increasing your confidence & PR knowledge
Create a bespoke PR plan that will help move the needle of YOUR business
Grow your business & profile through PR, positioning you as the 'go to' in your industry
Reach new, untapped audiences of your ideal cleints
Uncover stories in your business that journalists really want to hear about
Write a killer press release
Pitch like a PR pro to the media - making sure you stand out & your email gets read
Milk the media attention you've earned
Repeat these simple steps time & time again so you can build your own press office for your business
...Along with TONS more tricks of the trade!
Perhaps you've heard that PR can...
Help you cut through the noise & stand out in a saturated market?
Boost your brand in the right circles?
Help you reach untapped customers, eager to buy what you have to offer?
Position you as the expert you are & help you start charging your worth?
All of these are true about PR, if done correctly.
But the best thing is that PR will only ever cost you your time if you have the skills & the knowledge to do it yourself.
And that's exactly what I will teach you on this course.
What is it?
Tapping into my 15+ YEARS worth of secrets as a PR professional on how to perfectly position your brand to the media, helping position you as the 'go to' in your industry & get more eyes and ears on your offer.
The PR kickstarter is a 7 module online course for small - medium sized product or service-based businesses who would like to raise their profile in the press & digital media but don't know where to start.
Delivered through a series of easy to follow short films & accompanying workbooks, you can go at your own pace to explore perfect publicity opportunities for your business, alligned with your overall goals.
Access to an exclusive Facebook Group where we'll share the proactive media opportunities for your business & you can ask questions as you progress.
In addition to this, once you have completed the modules you'll also have a complimentary Power Hour where we can discuss your bespoke PR plan.
Who's it for?
Small-medium business owners
Anyone who would like to understand PR better & how to use it to transform their business.
Those who would like to learn the skills help build brand awareness through PR, at their own pace, without the agency price tag!
The finer details:
The PR Kickstarter is an online course of 7 modules with accompanying workbook to work through at your own pace.
Breakdown of the modules:
Module 1: What is PR & how will it benefit your business
Module 2: Creating your PR plan
Module 3: Master your media toolkit
Module 4: Uncovering your media hooks
Module 5: How to write a killer press release
Module 6: Perfecting your press pitch
Module 7: Exploring proactive media opportunities
Price: Normally £349
Intro offer £99 - over 70% off in exchange for a testimonial.
I worked with Hannah for a number of years at Aston University where she managed the internal and external Press/PR and marketing for a number of internal clients and worked on high-profile external PR campaigns. I highly recommend her for her excellent and creative writing skills, creative and professional media management skills.
Dr Sally Hoban: Art, Design and Antiques Consultant, Historian, Presenter, Writer, Editor, Lecturer & Journalist.