Case Studies &
Department of Health West Midlands,
Change 4 Life campaign:
Whilst working at COI, I had the opportunity to work with some incredible, high profile brands - such as The Department of Health's Change 4 Life (C4L) Campaign. The challenge was to inform, influence & inspire parents & children across the West Midlands to get active & adopt better eating habits.
I worked with local organisations & journalists to maintain a continuous & consistent media presence over a 12 month period. Devising creating campaigns and using my media connections to position C4L as a key partner in BBC Radio WM's Flab to Fab campaign.
96 pieces of known coverage - including over 12 hours of BBC WM radio coverage
Reached 10 million people in the West Midlands
Over a 6 month period, 65% of the region's at risk families made a lifestyle change - the national average was 57%.
Sales of fruit & vegetables at the local stores taking part in the Healthy Convenience stores scheme rose between 50 and 200%.
Finalist for 2 categories in the CIPR's converted PRide awards
The Challenge: To raise awareness of one of English Heritage's main yearly - the incredible FREE 'Heritage Open Day' event, which the aim of encouraging people to attend across the West Midlands.
The Response: I created a spectacular media launch at the world's oldest tennis club in Edgbaston & developed a series of sub-regional releases which highlighted some of the great historic venues taking part in the region. I also created a short film of the launch & distributed it to the media.
Results: 67 pieces of coverage across broadcast, print and web - including BBC Midlands Today, Central ITV and The Daily Telegraph. The film was also included on the Birmingham Post & Express & Star website. Events featured in the releases were all well attended.
The Challenge: To increase brand awareness of their natural beauty products & help drive sales at a time when the corona virus pandemic news dominated the media (July 2020) .
The Response: A targeted one off campaign, focussing on raising the Founder's profile in her local community & with key publications & broadcast media.
Results: A front page and double page spread in Essex Living magazine, website backlinks improving SEO, XX articles, XX radio interviews set up including BBC Asian Network.
Client & colleague love:
Wondering what it's like to work with me? Here's a few insights...
Everyone needs a Hannah. Professional, calm, knowledgeable & meets the brief first time, every time. Hannah has supported me as my comms business has grown. I'd highly recommend Hannah to any PR looking for a trusted partner to work with.
Founder of Move PR
I worked with Hannah for a number of years at Aston University where she managed the internal and external Press/PR and marketing for a number of internal clients and worked on high-profile external PR campaigns. I highly recommend her for her excellent creative writing skills and professional media management skills.
Dr Sally Hoban
Art, Design & Antique Expert, Lecturer & Journalist
Hannah is one of the most professional people I've worked with. A good sense of humour and very hard working I always trusted her judgement in dealing with the difficult engagement issues we worked together on. You won't be disappointed if you choose to work with Hannah I'm sure.
Hannah effortlessly combines a creative approach to campaigns with a focus on deadlines, detail and simply getting the job done. She managed to breath new life into some very tired government messages and most importantly built strong relationships with local journalists to ensure that she secured coverage, frequently exceeding expectations. She was also a total joy to have around the office thanks to her positive, can-do attitude.
Founder of Hayes Collins Media
Hannah is great! Put simply, she works hard, is driven, tenacious & clever. She is quietly confident & works with a smile on her face - all the time. I worked with Hannah for four years & so I know that she is very professional. Hannah also led on a number of PR campaigns that won numerous awards from the Chartered Institute of Public Relations, which is a recognition of her skills & abilities.
Head of Comms, Department for Education
I cannot express how impressed I am with your input and results so far. You are a gem. A real gem to find.
MD of Car Insulation UK
"Hannah is diligent, hardworking and just 'gets it'. Her ability to craft newsworthy copy has been a lifesaver. She has a very strong work ethic and is also fun to work with
Founder of Reach PR
Hannah is a creative & conscientious communicator. She really understands the challenges at a local level & how to work with partners to overcome those challenges. Working with her at the Environment Agency I saw her leadership in a number of crisis situations - she was always calm, clear & knew exactly what to do becoming a well-respected communications advisor.
Former Chief Press Officer,
I highly recommend Hannah - she was an excellent Public Relations/Press Officer for Aston University. Hannah is extremely competent with excellent communication skills and has an exceptional rapport with internal and external clients. Hannah would be an extremely positive asset to your organisation.
The BEST! Amazing work ethic & gets you these best. Thank you!! Can't wait to work with you again.
Founder of Zahmeen Skincare
Thank you Hannah for the amazing work that you have done on the copy for my website. You have a great way with words and make it all sound together and professional! I really cant thank you enough - you totally nailed it! Hannah is very professional and definitely a expert in her field and will recommend her to anyone, look forward to working with you again 😀
Founder & Stylist at
My Style Buddy.
Hannah was thorough in her work & took away as much information as possible... soon after this she came back to me with a whole new look for my business website, it was everything I had asked for & more! The whole process has been so easy from start to finish & completely stress free. Hannah has done a job with such ease that I had been putting off now I can't understand why I haven't done this sooner! Thank you again Hannah for all your help, you've been brilliant.
Founder of Heighton Bookkeeping Ltd
Having worked alongside Hannah for several years, I have witnessed at first hand the skill and professionalism she brings to any account she works on. She has worked with a diverse range of clients, but her enthusiasm and unparalleled ability to build relationships have remained consistent.