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Case study: SmileTime
Former Lawyer and SmileTime Co-founder Natalie Quail had her social media, influencer engagement, and marketing nailed to a tee... but she had bigger dreams for her brand and knew that PR could:
1. Increase brand awareness and connect with a wider audience
3. Create buzz around the brand - which would appeal to potential retailers
3. Position Natalie as an expert in cosmetic oral care
Natalie and I worked closely to identify her audience, target media, key messages, and create a 2-month intensive and targeted campaign to raise the brand's profile amongst the national press.
Over 20 pieces of coverage - including The Daily Mirror, Closer Magazine, Town & Country, and a 3-minute film on the popular BBC Online series of CEO Secrets
SmileTime also went on to appear on Dragon's Den, and land major retail deals with Boots, Superdrug and Sephora
"I worked with Hannah on our brand, SmileTime, over the course of a few months - we were always super impressed with her responsiveness, enthusiasm and engagement with the values of the brand. She would be a great asset to any business!"
Co-founder of SmileTime
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