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Case study: SmileTime

The Aim:

Former Lawyer and SmileTime Co-founder Natalie Quail had her social media, influencer engagement, and marketing nailed to a tee... but she had bigger dreams for her brand and knew that PR could:

1. Increase brand awareness and connect with a wider audience  

3. Create buzz around the brand - which would appeal to potential retailers 

3. Position Natalie as an expert in cosmetic oral care

The Response: 

Natalie and I worked closely to identify her audience, target media, key messages, and create a 2-month intensive and targeted campaign to raise the brand's profile amongst the national press.


  • Over 20 pieces of coverage - including The Daily Mirror, Closer Magazine, Town & Country, and a 3-minute film on the popular BBC Online series of CEO Secrets

  • SmileTime also went on to appear on Dragon's Den, and land major retail deals with Boots, Superdrug and Sephora

​"I worked with Hannah on our brand, SmileTime, over the course of a few months - we were always super impressed with her responsiveness, enthusiasm and engagement with the values of the brand. She would be a great asset to any business!"

Natalie Quail

Co-founder of SmileTime

SmileTime Teeth Whitening Kit £39.99 high res.jpg
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