5 Reasons Why You NEED PR Right Now...
Updated: Jan 17
Want to know the difference between a business that struggles and one that thrives in the current climate and beyond?
It’s the ability to adapt and stay visible… ...And boy, have some businesses found this tough!
Now although Public Relations (PR) is not for everyone, there's no doubt that the media provides an incredible platform to help you stay visible and relevant. If done properly, PR can propel you in front of thousands (even millions) of new, potential customers just by issuing a simple press release...
(Of course, PR is so much more than a press release but it's a great PR tool )
But with so many businesses slamming the breaks on their PR budgets, could this cost-cutting exercise actually be doing more harm than good right now?
Here are five reasons why PR is needed now more than ever…
1. Journalists want your stories!
The door to great coverage isn’t closed if you haven’t got a Covid-19 story to share. There’s no denying that it’s still dominating the press but there’s still lots of potential to still get positive, newsworthy stories out there. Lots of my clients are PR Agencies (I often write press releases, blogs and sell in stories to the media for them), and they are continuing to secure some superb pieces in the national, regional and trade media. You may just need to be creative with your news angle and think outside the box to promote your services or products.
2. Boost your sales
Those that stay visible right now are the ones that are going to stay fresh in people’s minds and scale when the time is right. Simply put: PR helps to do this and boost sales. Without PR, you’ll need to make sure that you have a whole host of other marketing in place to make sure that your clients know you’re still around and what services/products you’re providing.
3. It's FREE
Unlike adverts, PR is completely free and has the potential to reach millions. Unlike social media, if you gain coverage on news websites it can last years rather than a few hours. You can do PR yourself, or save the headache by hiring a PR Agency or Specialist Virtual Assistant like Hawthorn House VA to help you.
4. ROI greater than what you pay
If you have no desire to DIY your own PR and you chose to outsource it, the return on your investment (ROI) for PR is often far greater than what you’ll pay for this service. I recently looked into media advertising for one client and couldn't believe the eye-watering costs that some outlets are still charging - even in this current climate.
5. Builds trust around your brand
There’s a lot to be said about the authenticity and power of a journalist writing about your product, service, or company in a positive way on the back of a press release...rather someone reading an ad. These pieces often instill confidence in consumers as it’s come from an objective, trusted source.
The number one thing that I’ve learned through my 15 years in the PR industry is how a strong public relations strategy can really make all the difference to your business. If you decide to cut PR (or not even start) and your competitors continue, it stands to sense who is going to get noticed and grow once consumers pick up their normal spending habits again.
s multi-billionaire businessman, Bill Gates, once said: “If I was down to my last dollar, I’d spend it on public relations”…And as the second richest man in the world, there’s no doubt that he’s a smart man.