Case study: Organic Works

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The Aim:

Following a major re-brand and re-launch, the multi-award-winning skincare brand Organic Works came to Hawthorn House PR to help them build brand awareness and position them as the 'go to' skincare brand in the natural and organic space.  They also needed support with the launch of several new skincare lines.

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The Response: 

We created a bespoke in-depth PR strategy which identified the brand's key audience, top media outlets/influencers, and mapped out a series of monthly PR campaigns. We also crafted key messages for all the new product lines - working on news hooks and USPs for each product to show journalists exactly why they should feature Organic Works' products over some of the more established brands.  We monitored for reactive media opportunities on a daily basis and ensured that the marketing team were kept fully informed of our results.

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Results:

• Over 120+ pieces of coverage over 12 months - including product placements in Vegan Life magazine, Metro, The Daily Mail, Health & Wellbeing Magazine

• Strengthened SEO with a host of high-quality backlinks to their website 

• For June 2022 alone the estimated reach for PR was 39.7 million

• Initially, this was 6-month project however after seeing the value that PR could bring this contract was extended 

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​"The level of engagement and attention to detail is excellent. It's just like Hannah's one of the team, not a third party at all. The content she creates is purposeful and results-driven always demonstrating how well she understands our brand and all of our sales channels. The level of contact within the business to let us know the rationale behind the activity and the potential exposure is excellent meaning we get 'added value' from pretty much everything she does for us! Put simply - we love working with Hannah@Hawthorn House PR, absolutely spot on!"

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Tor Berry

Marketing and Brand Manager of Organic Works